Video Transcription: To illustrate how simple planning should be I'm gonna walk you through how I create my annual plan and how that ends up break being broken down into every day this video is brought to you by Appy Pie’s Academy and to show you how easy and simple it can be it can be done on a literally one side of one regular size 11 by 8 sheet of paper maybe less and literally I don't even use regular notebook that's like too much for me what I do is I take my junk mail that I get sent in the mail in the back of those papers the spam is usually blank so I just use those to just brainstorm and give myself a good outline I don't need to keep them because they're so simple I'm able to follow them from memory how do I do it so I have four you can say businesses within my business and you will take a look at your business that you're planning with your child and you'll say hey let let's say for example you're planning one Etsy product well I have about 200 products under management which include my books my courses my coaching a little bit of freelancing that I do I also sell b2b I have corporate clients meaning like I create courses for companies I license courses for companies so I have about legitimately four or five businesses of which you will create a small part of that one business right so maybe you're creating one product on Etsy.
I've got two hundred ok so and I can I'll show you how I one person can do this perfectly fine so if I can do this you can very easily do replicate what I do it and just make it even way simpler so I've got overwhelming you can say amount of things to do and I break up break down the tasks that are needed for all of these the important thing is to align everything so my books are on the same topic as my courses my coaching is on the same topic as my books and courses and the corporate things the b2b things I sell is also you know on the same topic so a lot of things first of all like my marketing like my content creation they overlap that's fine so that helps me a little bit for you that's not even a concern you've got nothing to overlap you just got one business and then I look at the main tasks all this product need to be created they need to be promoted and they need to have some kind of a support like if you have customer support or emails you have to answer those are the main tasks that I have and they pretty much account for 90% of everything.
I do maybe 95 so there's actually really few things that I do when looking at a high level of course within marketing there's a million things that I do YouTube ads like running ads Facebook marketing search engine optimization marketing book marketing on Amazon marketing on there's a million little things within that but as an overarching concept I only do three things create products promote products support products really really simple and I recommend that you look at your tasks in somewhat of a similar way you might you know some businesses have other things like inventory management most of the time we won't have that in in many modern or businesses you would do with a child you wouldn't have too much of that next you have seasons every years that are broken up into seasons or month right so for example at the beginning of the year you might say you want to grow like in my case I might want to grow my books 20% sales year-over-year or 100 percent sales over year over year same with course same with coaching same with b2b and you know these are funny numbers because the only real thing I have is to base the growth on the growth of the year before right if I grew 100 percent year over year the year before that's maybe a realistic expectation for the next year and if you just starting out it's all made-up numbers you don't you have nothing to base your projections on so it's just hope for growth for the and he sent in if it's business with a child don't put tremendous emphasis on high explosive growth at least any growth is fantastic so when you plan out your year you have seasons for example in my seasons the end of my fiscal year like from September to even in January he's really really busy for me and the rest of the year before that I build up I set everything up I create the products more I more vigorously improve products so that I'm really ready for that last push and then I get really tired after the Laplace push so the beginning of every year I am super burned out and tired so I give myself like a little bit of a rest I take a vacation.
I have easier days I work class I just recovery mode right so my first three months are like recovery mode very easy then I started ramping up ramping up through the spring through the summer and then and then fall and winter are super crazy for me and you can plan out your months or seasons accordingly and then and you can be flexible here you know one month can be up one month can be down you know ideally they would all go up but sometimes I see it as it's okay for not every month to be perfect when you when you're in business for the second third and fourth years you'll have benchmarks of what you did last year so you'll be able to compare but in the beginning as long as you're making you still check anyway and you're working on it this is also in the beginning of the year you can see it as more experimental you can try things in the end of the year you wanna be focus on more sure things so that you do have that the end of the year growth but also because it's a child business in this case I wouldn't stress and pressure it too much now every month I recommend that you have only one or two or three big goals for example this month my goal is to create one new course and write or edit one of my older books and continue to focus on marketing so I'm not stressing myself out but most importantly I don't allow low priority things to creep into my schedule while I am giving myself a lot of time to focus on the important things I have to do so that I can do them to high quality quality of execution is one of the things that you should preach to your children because guess what when they do homework quality matters when they study for a test quality matters every year every course they take quality matters they're great they're gonna that's gonna impact how to get into college how they do in college the kind of jobs they get the businesses they start from here on quality of execution really matters and you have to teach that skill.
It's a skill that can be taken away for the rest of a person's life so you got to teach it early and so focus on fewer things but make sure they're done super well okay and that's that's literally what I do as well and after that it's really easy to create your daily schedule I'll show you that in the next line but for me even though you see I have 200 products to support I have so many things to do my daily schedule only has a few tasks I promote things I write maybe blogs maybe books I film things like my courses I do sales I do customer support and I do customer I do client coaching and this is it you know that's really what I do I answer emails sometimes but but really that's all and it's a size able business for me that I run at this point just one person correctly implementing productivity tasks that you should teach to your children now let me show you how my daily schedule looks like and you'll see it's very simple in one day I'll show you what I do from 6 a.m. to 10 a.m. I do marketing now marketing for any day could be different it could be my Amazon marketing I could setting up some ads I could be looking at analytics I could be doing SEO I could be doing outreach and business development this is all under marketing and marketing is an unlimited task I can be doing marketing a team of 10 people can be doing the same marketing as I'm doing for years and they'll still not be done because there's more SEO there's more outreach that can always be done there's more of everything that's needed and I make sure to cap it so that I don't get carried away and it doesn't take over other tasks that I have to do and if you want to achieve more in marketing you simply hire more freelancers I actually hire minimal freelancers because I and maybe it's controversial in this case in my case but really the way I see it is I rather focus like it's it's the 80/20 rule sometimes I call it the hyper 80/20 like the ninety ten or 95 five where if you just do the top most important things well that will give you all the results you want essentially so if you just do the most important things you can really let a lot of your marketing tasks fall off and most likely most of them not being implemented won't hurt you and if it seems that I wake up too early 6:00 a.m. guess what I mostly start work at 6:30 or 7:00 a.m. but if I get up at 6:00 a.m. that's even better so it's a little bit of a range it's flexible for me after 10 a.m. after 10 a.m. between 10:00 a.m. and noon I write I might be writing blog posts I might be rewriting books sometimes some months I don't write and because writing is a lower priority for me so I give it less time even on a daily schedule and it's my flexible time if some days are stressed I might do more marketing or I might do more my client coaching calls around that time but I also cap it because writing can be very time consuming so I don't write too much on any given day that's that's my noon and notice this is almost 2 days worth of work right because I before noon it's 6 hours of work and afternoon it's hours of work so it's it's kind of a day and a half that I get out of every day but I literally finished my day at 5:00 p.m. if you wanna geek out and if you want to work until 8 p.m. or through the night I mean that's like literally two days of work that you can achieve so anyway after noon I give myself five hours to create video because most of my business is video video courses creating the videos for companies the b2b part in a few notes from the schedule it does accomplish almost everything I need in my breaks I answer emails sometimes when I after 5:00 if I have to walk someone or do errands it's not uncommon that I answer emails on my phone so work kind of keeps going you have your phone with you all the time you can do a lot of the parts of your work and you can answer an email while you're literally shopping in line in a store while walking I don't really recommend it while walking because you're gonna bump into a light pole or get into an accident but but but I do it it sometimes and you just maximize the time you know if you're taking public transportation you can be answering emails you can be doing something else and of course I prioritize client calls and customer support so for example even if it's 6:00 a.m. supposed to do marketing but if like something important or priority has to happen or client needs some help I prioritize that and I make that okay like so that's what I'm doing you know client needs help so I jump on a call with a client and then maybe I spend less time writing later now for me that's a unique thing most people wouldn't recommend doing that but for me that works so I changed it but generally what you want to do is block block off big chunks of time like I'm showing you here so that you can really give a lot of focus to every specific tasks task and that's it you see how in what from one day two days worth of work can be squeezed out and because of the relentless focus the minute-to-minute focus but also the larger focus I'm only doing the most important things even more productivity squeezed out from that you can see that a one-person can literally with the right routine with the right schedule with the right time management and planning one person can create a big business for themselves with minimal hiring and outsourcing so if I can do this you can have you can you can have a small business with a child that both of you are working on no problem .