Introduction to SEO for sales

Introduction to SEO for sales

Lesson Details:
April 30, 2020

Video Transcription: With this video let's begin the section of our course discussing SEO specifically SEO for generating sales this video is brought to you by Appy Pie Academy and if you're selling anything I mean a hugely broad range of services or products affiliate not affiliate anything SEO is a tremendous part of the conversation and typically some of the most effective strategies do have to do with SEO now SEO can be very complex and many entrepreneurs have an initial tendency to try to outsource it but generally, they just outsource it to low-quality freelancers that doesn't get them anywhere or intrapreneurs try a little bit of SEO on their own and don't get very far because SEO is a mid to long term strategy and quit and get nothing from it but what I'll do in this section is I'm gonna try to break down SEO for you in a very simple way that I teach that it's gonna make it absolutely clear and I would even venture to say that you'll start to understand that in an intermediate level, not a beginner level so let's take a look at it I teach SEO by breaking it down to three distinct phases I'll cover them in this video and then we'll get deeper into next videos but one thing before we start I do want to bring your attention to people think that SEO is mostly Google and it is Google is the biggest search engine in the English-speaking web but if we talk about what other search engines are there most people will say being or Yahoo and I will say no those are largely irrelevant for most situations the second biggest search engine in the english-speaking web is actually YouTube yes YouTube a lot of videos get discovered by the search, so that should open up our perspective in that there's a lot of search engines some of them might not apply to your situation if you don't like making videos YouTube's not for you if you don't have to use another search engines but you must be aware of them so if you think about it what's Amazon Amazon is a big search engine right people search for products what are the freelancing sites obviously you're not gonna be doing much commerce they're for products but people find what they need thereby search so search engines are everywhere they're just not called that way so before we got into the SEO a conversation I wanted to expand your mind about in thinking about what our actual relevant search engines and on all of them the fundamentals are very very similar there's, of course, some differences but the fundamentals are similar so let's talk about these three phases of SEO in the way that there's really easy to understand the first phase is always always always keyword research if you find keywords that are wrong the rest of your SEO efforts will be wasted why because if you think that your clients search for certain keywords that leads to them buying but maybe they don't buy or maybe the keywords are too competitive to rank for or for whatever reason you get no traffic or little traffic or no buying traffic then the whole SEO process will be a waste so the keyword research is really important we're gonna go over that and then after you do your keyword research then you have to place those keywords correctly on your the site and create a content strategy so if you're doing business on YouTube then of course, you have to plan out which videos will target which keywords if you're on your site ranking in Google SEO then you have to plan out which keywords are gonna get targeted by which pages and so on and so on so the first step and the second step you actually can do this relatively quickly within one day let's say is it's not out of the question what makes SEO a long time what makes this a long-term strategy is the third phase because wherever you are let's say if you make a webpage trying to rank for some keyword or if you're trying to make a youtube video trying to rank for some keyword well it might take a long time to rank because on day one when you launch that piece of the content you're probably ranking them like number 100 or 1000 depending on how competitive that Nicias and so your job is to make it if you're number 100 next day you should be 99 ninety-eight until you get to the top ten and top five and so on and so on top one that that's the process that is gonna take a long time but if you do your first two steps correctly you actually will decrease your path to ranking higher quite a bit so now that you understand SEO at a thousand foot level it's just these three phases and it doesn't have to be just Google it can be other large sites where were searches prevalence that's the correct high-level understanding of SEO and so in the next video we're gonna begin digging into all this.

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