AdSense Ad balancing

AdSense Ad balancing

Lesson Details:
April 24, 2020

Video Transcription: Now I want to show you a strategy that will allow you to still show Adsense ads but increase your user experience and show fewer ads while at the same time making just as much money this video is brought to you by Appy Pie’s Academy. this is the ad balance strategy and this is you can be found in your Adsense dashboard if you go under my ads and then add balance as you see here and what it gives you is this little interesting tool that I'm gonna walk you through and what it shows you is if you run a hundred percent of your ads which is what everybody's setting is as default then it's gonna show a hundred percent of the time and it's gonna make you see estimated amount of money 100 percent but look what happens when I use the slider tool and I say decrease the fill rate meaning some of the ads won't be filled like some of the they'll basically be taking out some of the worst-performing ads now let's see what happens let's say I only show 95 percent of the ads interestingly enough the estimated earnings didn't change and your website just became better four five four five percent of your visits okay four five percent of the people who visited they got no ads better user experience more engagement from them same money that you made now let's slide this down what happens in ninety haha very interesting right let's go eighty and you see that the earnings are still manufactured but if we as we keep going down you see that well really is what we're really seeing is that basically even at ninety six percent of your ads is almost a hundred percent of your ads so you'll be making just about the same amount of money but look half of all of your website visits are the the speed of your site is loading faster and your people your visitors are having better experience that means they're engaging with your content so very likely if you're selling other content or if you're getting people to sign up for your email list or there's anything else we need them to do they'll be more engaged they'll be less annoyed by the ads because half of them won't see any ads anymore and you people will be doing more things on your site then they previously were and that's at the very small expense now just to test let's let's go what if you only show this 25 percent of the time okay so your earnings did drop by almost a fifth but you're almost showing almost no ads right like only a quarter of your ads are shown so you can wherever you're comfortable you still want to be making 90 percent of your revenue which is still amazing but having a very significant reduction in ads that this feels to me like a very good trade-off right here for me this feels like a really nice sweet balance sweet spot of where you know how much that's to show how much money to make and how much you can instill in boost your engagement so trying to play around with this and then the ads that you can you know once you start applying this or accelerating experiment you can play around with this and see if the real-life results are as they say here and if it is really and if it's really like that then it's an amazing win for you and your the long term of your business and your users.

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