Small business marketing is the backbone of any successful company. It is important to understand how your website, landing pages, and contact page impact sales.
A: Landing page conversion rate optimization
If you are not getting enough sales or leads from your website, it is important to make sure that you are doing everything you can to improve your conversion rates. Your website should be set up for maximum results, with clear calls to action and easy-to-use navigation.
Check your conversion rates on your landing page. If they are below your target, here are some tips to improve conversion rates:
1) Improve your offer - Make sure that your offer is clearly articulated. If you want users to upgrade their account, show why that is a good idea. If there is something wrong with your offer, fix it. For example, if you are offering a free trial of your service but want customers to upgrade to a paid plan, point out the benefits of upgrading.
2) Use a strong headline - The first thing that users will read on your landing page is the headline. Make sure that it clearly communicates what you want people to do. Don't rely on the body text as the only way to convince potential customers to sign up.
3) Use a strong call to action - A call to action is a statement telling people what action you want them to take on your website. When someone lands on your landing page, what do you want them to do? Buy a product? Download a free report? Sign up for a newsletter? Make sure that the call to action clearly communicates that. If it doesn't, then change it until it does.
4) Show social proof of effectiveness - Do you have testimonials from happy customers? Show them on your landing page. If possible, show before-and-after photos. If someone is on the fence about using your service, having positive testimonials can help convince them to buy.
5) Remove or minimize distractions - What's the first thing that a visitor sees when they come to your landing page? Is it a big flashing banner? A video? A few paragraphs of text? All of those can be useful, but they can also be distractions. The more busy elements you have on your landing page, the less likely users are to stick around long enough to convert into sales or leads. Remove or minimize as many distractions as possible.
6) Add urgency - Urgency is a powerful motivator. If you don't act now, it will be too late! A classic example of this is an email list - if you don't sign up for a newsletter now, you'll miss out on valuable information and won't be able to take advantage of special offers and discounts. Adding urgency also works well with time pressure; if you're interested in buying something, perhaps there is an end-of-the-month deadline for discounts? Or perhaps there is only one item left in stock and it will be gone soon? Adding urgency can help convince users to take action now rather than later.
7) Use explanatory visuals - We all respond better to images than we do to text; we can learn more information from them and we can process them faster than we can process words. A good visual can help you make a stronger connection with potential customers and help them realize why they should do business with you. Provide an image showing the before-and-after results of working with you; show what success looks like because images are much more memorable than words alone.
8) Offer multiple points of entry - Not everyone will use the same point of entry into your website or landing page; some may come in through Google or other search engines, while others may come in through Facebook ads or via Twitter links. By offering multiple points of entry (e.g., several different landing pages), you can get more traffic and attract more leads/sales without increasing your marketing budget or adding more time to your day. You can even create different landing pages for each point of entry; for example, if someone comes to you via Google AdWords, they may see one landing page while everyone else sees another. That allows you to customize your message depending upon where people are coming from - just make sure that both landing pages are consistent with your overall theme and brand identity!
A: Contact and support page - customer support sells
Another part of small business marketing is getting in touch with potential customers. What happens after someone buys something from you? Does the purchase turn into a repeat customer? Or does it become yet another "one-and-done" sale? The answer depends upon how well you handle customer support after the sale has been made. One way that many companies do this is by having an online contact page that includes information about their business, their services, how they work with clients, and their contact information including phone numbers and email addresses. This allows potential customers who are interested in your products/services to easily get in touch with you for questions or concerns about their purchases or purchases they are considering making in the future. It also allows current customers who are unhappy about something - good or bad - to get in touch with you without relying upon social media platforms like Facebook or Twitter since these are often difficult for businesses to monitor. Making it easy for customers to contact you quickly and easily will help ensure that they have a good experience with your brand and will also help boost repeat business in the future because people like doing business with companies that they feel comfortable doing business with. And when someone feels comfortable doing business with you, they are more likely to recommend you to others via word-of-mouth advertising or online reviews so being easy to reach is critical in getting repeat business in order to boost your small business marketing strategy through satisfied customers who become repeat customers because of the great customer service they received from your company when they purchased something from you in the past!