Landing pages are one of the most effective tools for small businesses, helping them convert more visitors to customers by focusing on one single call to action and removing all distractions. A clear and concise landing page can help your business increase sales and market share. This is why it’s so important to optimize your landing page so it gets as much attention as possible.
A: Examples of good about us pages
A good about us page should be kept as simple as possible. It should only contain the necessary information that will encourage people to buy from you. It’s also a good idea to keep this information to a minimum. According to Moz, the ideal word count for an about us page is between 300 and 500 words.
For example, here’s the about us page for Dollar Shave Club:
Their about us page is simple and straightforward, which is perfect for their target audience – men – who don’t like reading too much information before buying something. It tells them what they need to know – who the company is, what they do and why they do it – without wasting too many words.
Another example is The Honest Kitchen, which has a very professional about us page:
B: Examples of good call to action buttons
A call to action button is what tells your visitors what they should do next. It should be clear and concise, so people know exactly what you want them to do. Call to action buttons should not be too big or have too much text, since this will distract potential customers from taking action. According to recent studies, the best call to action button size is usually 1/4 of an inch tall, 1/8 of an inch wide, 1/8 of an inch deep. In addition, the color should contrast with the background color of your website, so it stands out even more. Lastly, it should have a specific action that tells visitors what you want them to do next. For example, if you’re a marketing agency, a good call to action would be “Let’s talk!” or “Call me now!”.
Here are a few examples of good call to action buttons:
Another great tool for creating effective calls to action is Omniconvert. They have a feature called “Dynamic Form CTA”, which allows you to create calls-to-action based on the information that visitors already entered into their forms. This feature saves you time and helps you convert more visitors into customers.
In conclusion, optimizing landing pages for small businesses is an excellent way to increase sales and market share. However, this can only happen when you create an effective landing page that not only looks good but converts well as well. This is why it’s so important to optimize your landing page so it gets as much attention as possible.