Examples of improving the headline for a website

Lesson Details:
October 19, 2020


I: Introduction

The title of this post is ‘Landing page conversion rate optimization’. This is an example of the type of article that is best to write using this method. There are three reasons why I chose this topic. First, it has the most potential to convert visitors into customers. Second, it is a topic that I know a lot about, especially with regard to small business marketing. Third, it is a topic that most people are interested in learning about.

II: Body

As I mentioned above, I will start my outline with examples of improving headline for a website. You can actually see an example of one of my headlines in this post.

I was writing an article for a client about web hosting when I came across WPEngine’s pricing page. It immediately caught my attention because the headline was so good. I decided to test it in Google Adwords and found that it converted at almost $12 per visitor.

This is not unusual for good headlines, but what was interesting about this particular headline is that it doesn’t even mention their product! Instead it uses the power of curiosity to get readers to click on the CTA. In other words, you can get people to click on your CTA without mentioning your product by using the power of curiosity. But how did they do it? By asking a question.

In order to effectively use this strategy there are a few things you need to make sure you do. First, make sure that your headline stands out from your competition. If your competitors don’t use questions in their headlines then you should definitely try it. This will make sure that your landing page converts better than theirs.

Next, don’t just change the question to whatever you want. People have a certain expectation when they see a question in a headline. Changing it too much leads to confusion and results in lower conversions. The best way to optimize a headline is to add a single word or phrase that directly answers the question being asked. If you do this, people won’t have any questions left unanswered and will be more likely to engage with your content.

III: Conclusion

So in summary, if you want your landing page to convert better than your competitors then consider using a question in your headline instead of a statement.

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