Getting traffic, but not making sales? Here is how to debug this

Lesson Details:
October 19, 2020


I: Introduction

Restaurant is the only business that serves food to people, who are not hungry. This is because food is essential for living and eating is also one of the necessary things in our lifetime. So I decided to go to my friend’s restaurant for lunch. When I reached there, the waiter gave me the menu card. I looked at it and ordered a chicken roll along with soda. The food was delicious and my experience in that restaurant was excellent.

II: Body

When my friend’s restaurant opened, they spent around $30,000 on the interior decoration, furniture and equipment. But when I visited his restaurant recently he told me that they were short on cash due to huge expenditure in the initial stage of the business. Now he is thinking about selling his business or doing some other work.

III: Conclusion

I told him that it is very tough to start up a new business and there will always be some issues in the initial stage. According to me, his only solution is to gain more traffic through digital marketing, but gaining traffic is not enough; you also need to convert them into customers. According to me, landing page conversion rate optimization can help him get more customers by converting them into potential buyers.

Now let us look at another example of an article on Small Business Marketing:

I: Introduction

A: Small businesses are the backbone of our economy. They are also the major suppliers of goods and services for big companies. For example, if you need to buy office stationery then you will probably approach a small vendor who will supply you the same at a cheaper price than any big retailer. If you need to buy something from Amazon then you will probably check for special offers available on Amazon before you make your final purchase decision.

II: Body

Small businesses are popular among consumers since they are more flexible, you can negotiate with them regarding prices, quantity discounts etc. If you are planning on starting your own business then you should know some basic tips on how to make money with your business. As per me, before starting any business you should do proper research on the market demand of the product or service that you plan to sell. You should also consider some other factors while starting your business for example competition, budget, sales forecast etc. If you want to open a high-end store then you should have sufficient capital to invest in your business and also hire good professionals for managing day-to-day operations.

III: Conclusion

To conclude, we can say that small businesses are growing and flourishing all over the world and this is helping the economy and people as well. People who work for small businesses generally enjoy better working environment and receive higher salary compared to those who work in big companies.

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