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Lesson Details:
October 19, 2020


I: Introduction

A: Small businesses are the backbone of the United States, and they are the main source of new jobs. They represent 99.7% of all businesses with employees in the country. According to the Small Business Administration (SBA), there are 28 million small businesses in the U.S.

B: It is generally understood that small businesses need to focus on marketing. Marketing is vital for any business, but it is especially important for small businesses because they do not have access to large budgets or teams of people. Marketing is what allows small companies to compete with big ones.

C: Marketing can take many forms. It is not just advertising or promotion. It is anything that helps a business to differentiate itself from its competitors. This includes everything from simple things like good service to more complex things like strategic thinking and targeted offerings.

II: Body

A: Landing Page Conversion Rate Optimization is very important for small businesses, because it is essential to improve conversion rate of traffic visiting their websites. Improving conversion rate is mainly achieved through implementing landing page optimization techniques.

1. A/B testing - this is the simplest way to test different versions of landing pages for improvement purposes. You simply create two or more landing pages that are identical with the exception of one thing, such as a button color or a headline. Then you send half of your traffic to one landing page and half to the other, and see which version converts better.

2. Heatmaps - these can help you discover where users are clicking or hovering their cursor when they visit your landing page. Use this information to create a better design for your landing page, so it is optimized for visitors’ needs.

3. Surveys - a quick way to gather a lot of useful feedback from your visitors is through using surveys. You can use them to find out what your visitors think about your services or product, and what they would like to see improved.

4. Lead Generation - if you collect email addresses from your website visitors, you can use those emails to market directly to them by offering them special deals or discounts. You can also use those emails to gauge customer interest in new products or services that you offer, and target offers accordingly.

III: Conclusion

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