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Lesson Details:
October 19, 2020


I: Introduction

Optimization is one of the most important things in business, and it is also used in marketing. It is very important for a business to optimize its landing page and improve its conversion rate in order to get more customers and increase sales. Moreover, online marketing has become more and more popular in recent years, and many businesses have already started to use it. The reason behind this popularity is that you can reach a huge number of people all over the world using online marketing, and therefore improve your sales and sales volume.

II: Body

Landing page optimization is an interesting topic because it can help you to increase conversions and sales by improving your website design, content, and SEO. Moreover, you should know when and how to use a landing page, and why a good landing page helps a lot to improve your website’s performance. All of these things are discussed in this paper.

Landing pages are the pages that appear on your website when a visitor clicks on a link from a search engine or from Google AdWords. In marketing terms, a landing page is a page where a customer comes after clicking on an advertisement or on a link from a search engine. When you go to a website from a search engine, you will see the top section of the site, but there is also another section where you can find information about the company or product. This is a landing page.

If a visitor clicks a link on Google AdWords, he will be taken to a landing page. If he clicks a link from a search engine, he will be taken to a different landing page that is optimized for that particular keyword. This happens because modern search engines consider landing pages as spam if they do not hold some important information about the company or product.

Landing pages are created so that the visitor who clicks the link from Google AdWords or from a search engine can see your product or service or read more about your company. Moreover, landing pages are also useful because they give you more chances to control how customers behave when they visit your website. You can make them do what you want by providing them with interesting content and persuasive copywriting.

Optimizing for conversion means creating pages which convert well. These could be blog posts, landing pages, emails, etc. The idea behind optimizing for conversion is to create better content that makes visitors stay longer on your site and convert into customers.

So how do you know if your landing page is optimized? First of all, if visitors stay longer on your site (1 minute), then the chances are that the page is optimized. That’s because if visitors don’t stay on the site long enough, they probably didn’t find something useful or interesting there. It means that they won’t come back again in the future. But if they stay long enough, it means that there must be something useful or interesting on your site. That’s why it’s important to create content that gets people to stay long enough on your site in order to convert into customers.

Another thing that tells us whether the landing page is optimized for conversion is when people buy something when they visit your site. For instance, if you sell products online, then whenever someone buys something from your site without leaving it, this means that it’s an optimized landing page. But if people leave the site without buying anything, then you should try to make changes to your landing page by improving it in any way possible to make sure that visitors convert into customers..

And what are the ways to improve your conversion rate? One of them is using bold headlines followed by subheadings. If you are not familiar with the word ‘subheadings’ or if you don’t know what it means, let me explain. Subheadings are short sentences that include only 2-3 words but have the same meaning as normal headings have. They are used when people write text online so that readers know what each part of text means before reading it. For example, you write an article about how to grow onions in your garden and you want to describe each step of this process so that your readers know exactly what to do in order to have great onions in their gardens every year. To do this, you should write each step of the process under the headline ‘How to grow onions’ so that readers understand that they should follow each step before having great onions at home. Otherwise, people may think that they just need to buy onions at the store and plant them in their garden without doing anything else. So they will skip each step and never grow onions at home, which is very sad! So keep this example in mind because we will mention it later in this paper when we talk about how to create effective copywriting for landing pages and emails.

Now let’s talk about why landing pages improve conversion rates and sales so much: Landing pages create trust with visitors and convince them to buy products or services online. They show visitors information about companies and products so that people can read facts before deciding whether or not to buy something online. While creating your landing page, you should compare yourself with other companies and tell people what makes you better than them before asking them to buy something from you! If you don’t do this, then people may not trust you or believe that what you say is true before buying something from you! That’s why it’s important to prove yourself before making any kind of offer like selling products or services online! But if you don’t want to believe me, then let me give you another example: Let’s say that I am going to sell my old computer online and I don’t say anything about it until the end of my ad! In this case, nobody will believe me because I don’t give my computer a chance! People will think that I am lying about the condition of my computer until they see photos showing its condition! And even though I have photos showing its condition, people still won’t trust me unless I prove them completely! So if I put only a few details about my computer before talking about its price and shipping policy, nobody will trust me enough before visiting my website! But if I include details about its condition along with photos showing its exterior and interior quality – people will trust me before visiting my website! In addition, I will also tell them some details about its technical specifications as well as show them photos of my computer before asking them to buy it! So let’s say that I sell my computer for $200.00 but I do nothing before asking people to buy it from me! In this case, nobody will trust me enough before buying anything from me since I didn’t give them a chance to see my computer before asking them money! But if I start with telling people how much my computer costs first and include its technical specifications as well as photos showing its quality – people will trust me first before making any decision!

Now let’s talk about how to create compelling copywriting for your landing pages: First of all, every sentence should be written in such a way that people read it quickly without noticing how big it is! For example, if I write ‘I want to talk about how small business owners can optimize their websites using great copywriting!’ – nobody will read my sentence at all! On the other hand, many people will read ‘How can small business owners optimize their websites using great copywriting?’ because there are only five words here but they look like there are only three words because ‘small business owners’ are connected to ‘optimize their websites using great copywriting’ by means of hyphens! This means that words like ‘how can’ make our language ‘slower’ than usual! That’s why it helps us to make sentences look shorter than usual while writing copywriting! Now let’s talk about another important thing: How can we use numbers effectively? Numbers help us show our customers how much money we made by selling products or services online! For instance, saying ‘I sold $100 worth of products last year’ sounds better than saying ‘I earned $100 last year by selling products online’ because the first sentence includes numbers while the second one doesn’t include any numbers at all! And if I want to say ‘I earned $100 last year by selling products online’ I should say ‘Last year I earned $100 by selling products online’ instead of ‘Last year I earned $100 worth by selling products online’ because using the word ‘worth’ here is useless since it doesn’t help us say anything else besides

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