Publicity and featured-in

Lesson Details:
October 19, 2020


I: Introduction

A: Today’s world is a business-oriented world where businesses are running at a fast pace in order to grab the attention of their target audience. Thus, it becomes important for a business to form a successful marketing strategy which can help them attract more customers towards their products and services.

B: The earlier a business establishes a strong online presence, the better it is for them to acquire a larger customer base. It becomes easy for a business to market themselves online as they neither have to spend much on advertising nor do they have to give out expensive gifts or samples to attract customers.

C: In order to attract more customers through the internet, a business must provide an attractive and catchy landing page design which will not only look appealing but also cater to the needs of the targeted audience. Thus, a business must form a strategy wherein they can optimize their landing page design in order to generate higher conversion rates.

II: Body

A: Publicity and featured-in

1) Publicity is a great way for small businesses to start getting more customers as it helps them build relationships with people from all walks of life. A business owner must keep in mind that this strategy should never compromise with the overall reputation of their company as they must choose public relations carefully as well as ensure that they are pursuing the right public relations campaign.

2) Featured-in is another way through which small businesses can get more customers. By being featured-in by the right publication or by popular bloggers, a business can win over thousands of new customers. However, one must be careful while picking a publication or a blogger as a wrong choice can lead to a loss of reputation for a small company.

III: Conclusion

A: Small businesses must form strong online marketing strategies if they want to succeed in today’s highly competitive world. A business must focus on optimizing their landing page design as well as publicizing their services through various means such as social media networks and blogs. This will help them attract new customers and make their company more popular among people from all walks of life.

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