How to Increase Your App Store Ranking - Steps to Steps Guide - Learn Online

How to increase session lengths and influence your ASO ranking

Lesson Details:
December 14, 2019

This course is brought to you by  Appy Pie aspart of our Academy series let's talk about how toprevent people from deleting your app in this video I'm gonna give you manymethods and all of it is going to boost your ASO gain positive app store signalsand of course, by preventing deletion you're gonna retain users and have achance to turn them into superusers people who spend people who share ok every the person that you do prevent from deleting that's a small win for the longevityof your app and I'm gonna give you a lot of strategies starting now build the anticipation of social interaction as the first tip and by the way not allthese tips will apply to all apps obviously if you don't have socialinteraction on your app you gotta use other tips but if you can get friends tojoin their friends on the app or make the app social or pick get people to dosomething together on the app right away people will hesitate when deletingbecause they're they're gonna think oh I don't want to lose contact with myfriend and what about messages I have coming in things like that I also youwant to create anticipation maybe you're gonna give away some prizes some thingsmaybe something at at the end of each season like if at summer fall spring yearevery year maybe there are some feature anticipations that you're gonna hint atin the app description or inside the app hey here are some things that arecoming soon you don't know you know that people might not necessarily knowexactly when is it in this month or next year but features and benefits and comingprizes will get people to second-guess if they want to delete they're gonna getsecond-guess themselves and stop themselves from deleting also if people do anykind of work on your apps for example in my apps they create like to-do listssometimes well they don't want to do with their to-do list so they keep the appthey might not even be using their to-do list but just in case you know thatlittle voice in the back of your head I might need it I'm gonna keep the appand you want to create that little voice that just does enough to preventpeople from deleting also what you want to do is give value very quickly whenpeople download your app create perfect and clear onboarding so people exactlyand exactly how to use that and limit signups as much as possible many appsespecially made by first-time app entrepreneurs they create a lot of formsaccount creation all that stuff that's annoying for your users I actually to doit myself and I noticed a huge improvement in engagement when I stoppedcollecting people's information too soon in some cases I admit it's gonna be100% necessary but when it's not a hundred percent necessary decrease the form sizesmake it easier for people to quickly get into the app don't annoy them becausethey have so many options of other apps and the app stores that it's easier forthem to just delete your app than to register in whatever form you're makingthem sign up and they might not even want to give you their name and emaildon't do it if you can avoid it other things that you should consider doingthat is gonna help you decrease deletions are clear onboarding clear usabilitylong term you value that you're gonna give to people and this is not justprices and features but actually think of how to make the app realisticallygive people value be useful long-term are there some features that even if your the app is not a long-term app necessarily it just does something and then that'sit how do you kind of align it and make it suggestive of to you for people touse your app long term in my case I had a business planning app it's somethingpeople do once and they forget it but I added to-do lists remindersmotivational style content I would add so that people would anticipate the content they will keep their reminders so even if it wasn't a necessarily along-term use app tries to make it as much long-term as possible the last tip makeyour app not take too much physical space on the hard drive and not use toomuch ram because when people's phones start running out of battery or out ofspace and the battery issue is something most people deal with at some pointthey start deleting apps that take up their memory there and the ways their batteryso the smaller footprint you can have the lessons going to be at risk ofdeletion when people are looking for world apps to delete to boost their batterylength so try to use as many of these tips as possible they're gonna help you This course is brought you by Appy pie as part of ourAcademy series now let's talk about another awesome thing you can do to giveyour apps all kinds of a boost in that increasing your average section 115revenue in most people the more the like the more it will give youbetter use all these amazing things so one thing like that the difference in my the case I am aware of tutorial can't have a game tutorial maybe game played withfire I have business apps sorry was like Business tutorials energy can make the text you can make videos I add long video some of my videos are like 10 firstminute and after that you sorry years ago short all the way up in the rankingsin never go back because some people were literally in online at many peoplethose long videos but the people who do they make the average so much longerand blue on my competitors are the water also remember that exercise with theirto locate your comparators apps well now will look at them and hope you beenusing those apps because now you know exactly what did you do to keep you usingthe there apps longer so take whatever is extra engaging features they have ontheir apps and add those pictures to your apps to you apps are going to beas comparative as your competitors if you have a game app the way to do it tomake sure that it easier for people to keep winning and progressing the am staystay still comparative and fun so that it engaging but they are progressing andthey're losing and make it was the time you can make the longer time they stay onlove stay longer in Olympic flame O level course you want to monetize by makinglevel 32 bit so that they can pay you, in the beginning, make the walls easier tobe taken 3 playing in playing in playing cards games can be a word that meansand sessions and longer session averages when in some apps there are naturalstarting points in my in the case of my apps for example write the end of thetutorials what are there are some lovers or something well whenever you havenatural starting point look for I think what else you can suggest the peoplethat are the steps may be reading mode tutorial maybe engage with friends maybebrowse other people's work something else they can't do they don't stop yourapp very simple but most people the information that money because of the tensionlines are averages that means that it's not just about increasing when it'sabout sessions so you want to do if fix all the bestright-backs immediately crashes immediately decrease process quality controlfixing bugs in what you want to do stream analytics use of only can just wanthow the people use it auditing use your App, even more, are truly understandwhat's wrong with the app put yourself in the service of the users and given month as like where does engagement was confusing Getaway NASA astronomycome and get your friends your call is whoever you call founders to use theapp what is the use the app that you have used apps like we find the news isthe app where they quit the app and that's the place you should focus on fixingin to make that. More engaging worth more things for them to do aur browse and sometimes when they were none of the content of the on other friends you can like for example if a good Instagram like you can browse the content of your friends endlessly but you can also suggest most popular account and that people can browse forever because there super engaging super fun and there is almost 20things we made it is different from me and you really think about her inform them for your situation that makes a tremendous difference for you for your revenue and reviews.   keep your users which means better ASO you make more money from those users all the good things will come from using these strategies. 

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