What is a 30 second pitch

Your 30 second pitch

Lesson Details:
April 24, 2020

Video Transcription: In this video let's talk about your thirty-second business pitch some people call it your elevator pitch this video is brought to you by Appy Pie’s Academy. doesn't matter it's the shortest way you  can explain your business and you will  use it multiple times a day every day if  you're doing your job as an entrepreneur  because anyone you talk to potential  business partners potential investors  anyone who just asks in the conversation  you need somebody at a bar and they're  like hey so what do you do and you got  to give them your pitch so that it's  clear and interesting because nobody  wants to hear confusing rambling talking  about yourself because most of the time  first-time entrepreneurs they love to  talk about their ideas they're like well  it's gonna be amazing it's gonna be a  billion dollar idea me me me I am so  great I'm so great my idea is so great  nobody wants to be on the receiving end  of that so you want to be clear and have  your pitch fit naturally into a  conversation so it doesn't kill the  conversation if it's not for them like  let's say your business is a cleaning  business if they don't need it they're  not gonna become your client but if it's  for them and you're clear and your brief  you'll stop and you'll give them a  chance to ask you questions for maybe  more then of course you can have a good  conversation about it because it's an  equal conversation that you're both  enjoying and of course clarity and  brevity it's your first goal your next  level goals is just to be inspiring or  funny that just makes it more memorable  but don't try to do it in the beginning  just try to be clear and brief and at  least a little bit interesting that's  actually already very hard so I'm going  to give you a pitch template this is  from Adira resi who's a very successful  entrepreneur and founder of the founder  institute which is a startup incubator  and he's got this pitch that I'm gonna  give you this template and then I'm  gonna give you examples so right after  this video you'll have like a maybe a  10-15 second pitch that's even shorter  than 30 seconds and it will be effective  and clear and that's it so here's the  pitch the first sentence is my company  is XYZ right that's it  is developing something or if it's  already in business has a product or  service say what product or service it  is  like maybe a cleaning service okay then  you say who it helps in the case of a  cleaning business it might be  residential cleaning it might be offices  if the problem you're solving isn't  clear then you say with what problem  you're solving in this case it's obvious  what problem you're solving so some of  these sentences you can even at I'm skip  and then you say with this unique  approach so if you have a unique  approach then you mentioned it here if  you're secretive about this business you  don't have to give away your secret but  really essentially the unique approach  is where you might be secretive or  private so this is a template you can  try to use and let's go over it I'm  gonna give you two examples of different  kinds of businesses so that you will get  a feel for it and hopefully you will  create your own the first example is an  example of my own mobile app company my  company's problem you calm that built a  mobile app serious that helps  entrepreneurs start a business avoid  pitfalls and get guidance along the way  by offering live expert help the live  expert help is like you know the secret  sauce.

How I'm different you see how  tight it is obviously I don't know your  subjective experience to receiving this  pitch but I can say this in  approximately 10 seconds or 15 seconds  and it gives a lot of clarity another  thing I do when people ask me so what do  you do literally in one sentence I say I  run a company that creates and sells  educational products for entrepreneurs  it's literally one sentence oh it's even  less than this and people go like oh and  then they ask more questions and they  you know and so the conversation flows  and I don't take up too much of the  conversation space so you can play  around with the phrasing depending on  who you're talking to because if it's  just a converts casual conversation you  want to be more brief if it's an  investor you really want to compel them  so let's go over another company so this  is a mobile app the next company will be  a restaurant something very different  restaurant let's say I'm starting a  gourmet Italian restaurant that serves  high-end Italian food obviously to  people who appreciate better quality  food and  and afford it then comes the line who  are you helping and it's really for  people who appreciate better food and  can afford it and the reasons we're  starting is because there's lack of  gourmet food in some upscale  neighborhood that's the opportunity and  our secret sauce for our differentiation  is we have a world-class chef but I  would shorten this by literally I'm  starting a gourmet Italian restaurant in  such-and-such neighborhood that is an  upscale neighborhood but has a low  number of high sky and restaurants  especially Italian restaurants and we  have a world-class head chef on staff I  mean literally just a couple of seven  says and you can shuffle around the  phrasing of it so it's more cadence it's  whether the flow is better off your  tongue and you can play around with  different variations of it so that you  can see responses in people's faces when  you tell them but essentially this  template helps you not to go wrong and  stay clear and not ramble on for five  minutes because that's the worst so if any .

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