I: Introduction (A)
The purpose of this article is to analyze the role of Social Media Marketing in SEO and vice versa.
II: Body (A)
SEO and SMM are two aspects of digital marketing. The main aim of SEO is to get more visitors on a website, while the main aim of SMM is to get more people engaging and sharing your content. So it is important to understand their roles and how they can be used together for better results.
Both SMM and SEO play a vital role in digital marketing. SMM helps to convert visitors into leads and leads into customers. It can be used as a tool for building trust and credibility. By implementing social media marketing strategies, you can get your brand awareness to a new level.
It also makes sense to use social media for promoting your business. By doing so, you can avoid costs of traditional advertising and get targeted traffic and leads through social media. You can use social media to promote and improve your brand image by using various techniques such as:
SMM: Promoting product/service
Social media is an excellent tool for promoting products and services. By promoting your product or service on social media you can reach to thousands of people with one single update. When people are exposed to different products, they are more likely to buy something new. So if you want to increase sales, try to use social media marketing. You can use Facebook, Twitter, Instagram or Pinterest for this purpose.
SMM: Promoting events
You can use social media for promoting your events too. For example, if you are planning to organize an event in your company, you can use Facebook Event to publicize it. You can also send invitation cards through email or text messages. This way you can reach most of the people who are related with your firm.
SMM: Building trust
Social media helps in building trust among your customers. People are more likely to trust brands which are active on social media channels. To build trust, you need to develop a relationship with your customers by responding to questions, comments or complaints made by them. You can also engage with them by offering them freebies in order to convince them that you are serious about what you are doing. For example if you are selling an online course in digital marketing, you can share the details of the course with your customers on Facebook or Twitter for free or you can offer some eBooks or reports related to it for free. You can also ask your clients to rate your product or service on social media networks. This way you will get positive feedback about your products or services from real people which can help in building trust among people towards your brand.
III: Conclusion (A)
So it is quite clear that both SEO and SMM play vital roles in digital marketing. Both of them can be used together for better results.