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Lesson Details:
October 07, 2020


I: Introduction

Social media marketing is a form of online marketing that allows businesses to develop and maintain a strong relationship with their customers. Social media marketing is used by marketers to push their content through social media platforms, such as Facebook, Twitter, Pinterest, YouTube, Google Plus, etc.

II: Body

Social media marketing includes the following steps:

1. Identify target audience

2. Create relationships with target audience members

3. Create an engaging presence

4. Develop trust and credibility

5. Provide value to your target audience

6. Convert your target audience into customers

7. Measure & report the results

1. Identify target audience

This step includes researching your niche market and finding out what they care about, what they want, what their pain points are, what they like and dislike. Once you have identified your target audience, you must develop a presence on social media sites that they use regularly. You can also ask them directly what social media sites they use regularly and focus on building relationships there.

2. Create relationships with target audience members

Social media marketing allows you to build relationships with your potential customers by building yourself as an expert in your niche market. You can do this by engaging with them, providing valuable information or offering discounts or special offers that will help them solve their problems. Keep the content interesting and relevant so that it is worth sharing on their social media accounts. When people share your content, it is seen by their friends and followers on social media sites which increases your reach on social media sites. This also creates more opportunities for you to engage with more people on social media. Engage with them regularly by engaging on posts that are relevant to your niche market, commenting on relevant posts, offering discounts, answering questions or just being friendly are ways to build relationships that are necessary for successful social media marketing. Your goal should be to build relationships that are mutually beneficial for both you and your target audience. This step is one of the most important ones because it is essential for creating a positive brand image on social media sites. You want to make sure that your target audience trusts you and your brand before they make a purchase from you. If you are new to social media marketing, it can take some time to develop a substantial amount of followers on social media sites but the more followers that you have, the more trust you will build with your target audience. While it is possible to pay for advertising of your business on social media sites, it is not recommended since it can lead to negative effects on your brand image if not done properly. Signing up for email lists is another way to gather information from target audience members and stay in touch with them regularly. You can use the information gathered to make improvements to your business based off of what they want and need. This step can be tedious but it will give you a deeper understanding of your target audience and make it easier to provide value to them by giving them what they want and need.

3. Create an engaging presence

When creating a presence on social media sites you must create a personality that fits the personality of your niche market’s personality. You should post content regularly that is relevant to your niche market and engaging for them. Don’t post too much or too little, try posting 2-4 times per day depending on the type of content you are posting and how much time you have available for posting each day. Be creative when posting content so that it is easily shareable by your target audience members to gain exposure for your business page/profile. Make sure that all content posted to social media sites is relevant to your niche market and that it provides value to them in some way or makes them feel a certain way when they see it- this will help encourage them to share the post with their friends which will in turn help increase exposure for your business in a very organic way. It is also important to respond quickly when someone engages with you on social media- whether it be commenting on a post or asking a question- even if you do not know the answer to their question or comment at least respond back quickly letting them know that you saw their comment/question and will be get back to them soon (if possible) during working hours (if you take off work for vacation then let them know when you will be back). This shows that you care about what they have to say and that they matter to you- like any other person would want when dealing with customer service representatives (whether over the phone or over social media). Don’t spend too much time responding back to every comment/question though because this will discourage others from engaging with you because it looks like you don’t have anything better to do than respond back to every comment/question right away which isn’t realistic since real life comes first and we can’t just spend our days responding back to every comment/question we read online (this is why we created customer service representatives in the first place)! Try different types of posts to see what kind of engagement rate you get- this will help you determine what type of posts get the best results and what times of day work best for posting content online (i.e., lunch breaks, late nights after work or school or early morning hours). You may also want to use scheduling tools like Hootsuite, Buffer or Tweetdeck to schedule out posts for 6 months in advance so that they are posted at appropriate times without you having to remember when to post each piece of content online manually each day (this will save time for creating engaging content later on down the road). If someone comments or likes one of your posts it’s good practice to thank them publicly in response but if someone tags another person in one of your posts without saying anything else leave it alone- don’t go into their profile looking for things they might have said that could have led them tagged someone else in one of your posts unless this happens regularly because sometimes people just forget to tag someone when tagging them in a post- there is no need to fight over something so small! Engaging with people online in an authentic way will help you gain exposure for your brand while bringing awareness of who you are as a person- people feel more comfortable buying products from brands if they know who they are dealing with so being able to show people who you are in an unobtrusive way helps earn people’s trust which in turn helps earn sales over time (it’s all about building trust before sales!). If someone leaves negative feedback on one of your posts online don’t fight back- this will only escalate the situation even more and make things worse for everyone involved- instead acknowledge that they had something negative to say about your business but try responding back calmly explaining why things happened the way they did (or don’t) and ask them politely if there is anything else they would like you to do differently if they are unsatisfied with how things turned out (make sure that everything was done fairly though). Remember that most people leave negative feedback because they had a bad experience with something- if you treat these people with respect and actually try doing something about their complaints then more than likely they will come back again in the future! Treating everyone that interacts with your business online with respect even if they aren’t always respectful towards you is important if you want people to continue interacting with you online (some people do not understand how interaction works on social media sites so some may think that mean comments towards them mean they should comment negatively towards others on someones business page or profile but this isn’t how interaction works on some social media platforms- so don’t let unkind people discourage you from interacting with others online!). This step takes time but it pays off big time long term since building relationships through social media platforms helps bring potential customers closer together as well as builds trust between a brand and a consumer. Asking questions at the right time can also be a great way to gain exposure for your brand because people tend to share answers to questions more often than other types of content so asking questions from time to time can help increase the amount of exposure it gets from people sharing it online- this can also be seen as a form of putting yourself out there as well! If someone shares one of your posts it never hurts to ask if they would mind sharing it again but make sure not to do this too often because repetitive requests can frustrate potential customers and make them less likely to share your content again in the future! Sharing content from other sources along with adding a personal touch can help expand your reach as well as keep things fresh for those who follow your profiles regularly- this will help keep people engaged with what you have going on as well as helping promote other businesses as well! Also don’t forget to add hashtags as much as possible as

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