Introduction to Off Page SEO

Lesson Details:
October 07, 2020


I: Introduction.

Social media marketing a concept that is a combination of seo and social media optimization. It involves the use of social media platforms to promote a product or a service. It can also be described as a strategy that uses various forms of social media to create a buzz about a product or a service. Unlike seo, it is more interactive as you have to interact with people on social media platforms. It is a strategy that is used by big companies as well as small businesses to promote their products or services on different social media platforms. It has been proven to be successful as many products have been sold through this strategy.

II: Body.

Introduction to off page seo.

Off page seo is a strategy that involves link building to help a website rank on search engines. The process involves the use of link building tools such as google webmaster tool and google analytics so as to identify link building opportunities. Links from high quality sites such as blogs and news sites are preferred as they improve the ranking of a website. Another way of achieving off page seo is through content marketing. Content marketing involves creating valuable content such as an article, which is then published on different websites such as blog sites and news sites. The value of the content determines the number of links and backlinks it receives and these backlinks improve the ranking of the website on search engine result pages (SERPs).

III: Conclusion.

Social media marketing is a very important aspect for any business as it helps build brand awareness and improves customer relations. This is because one does not have to go into the market with an advertisement but he/she can use social media platforms such as facebook, twitter and instagram to interact with potential customers and answer their questions and address their concerns which ultimately leads to the sale of products and services.

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