Introduction to the section: Live shows on YouTube Live, Facebook Live, etc

Lesson Details:
October 07, 2020


I: Introduction

I. I. I. I. I. I. I.

An article introduction should be a short paragraph that grabs the readers attention and introduces them to your topic. It should also include a thesis statement which is a sentence that states your position on the topic.

The introduction should include a hook, which is a controversial statement or an intriguing question that catches the attention of the reader and encourages her to read the rest of your article. In this context, a hook can be called a “teaser” since it teases the reader into reading the rest of your article.

In conclusion, be sure to make your opening paragraph interesting by including a controversial statement or question. This will intrigue the reader to continue reading your article.

I: Introduction

A social media marketing strategy is what sets companies apart from each other in the internet marketing world. According to John Lovell of HOB International, “We are moving into a world where you can’t just be good at SEO anymore. You also need to be good about using social media marketing strategies.” With this in mind, I will write about how social media marketing strategies are becoming more important to companies seeking to become more efficient through the use of online advertising.

I: Introduction

A social media strategy incorporates many different aspects of internet marketing, including search engine optimization, e-mail marketing, display ads, blogging, video marketing, mobile marketing, social networks, web 2.0, and so on. It is very important for businesses to have a strong online presence since consumers are constantly making decisions on what product to buy or what service to use based on information that they find on online search engines or through various social media platforms. A study conducted by Google found that 79% of people who search on Google click on at least one ad on their search results page (Hoban). Because consumers are constantly looking for information online, it is important for companies to make sure that they are not only present online but also present themselves in a positive light so that consumers choose them over their competitors. Marketers need to focus on creating content that is not only relevant but also entertaining to readers (Aron). If businesses can do this, then they will increase their chances of acquiring new customers and retaining the ones they already have.

II: Body

A: Introduction to section: live shows on youtube live, facebook live, etc

II. II. II. II. II. II.

Social media has now become an integral part of marketing strategies now because of the increased importance of creating entertaining content that can catch the attention of consumers online (Aron). Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Duggan). Social media sources such as Facebook, Twitter, Instagram, Snapchat, Vine, YouTube, and LinkedIn are platforms that allow users to create and share content with other users around the world (Duggan). Many businesses use these platforms as a way to connect with consumers and gain exposure for their business. The use of social media has been growing rapidly within recent years as many people use these platforms as a way to keep up with current events and news as well as to keep up with friends and family members who live far away from them (Findlater). These social media platforms have also been used as a way for people to share content online with others who have similar interests or hobbies. People can form communities around certain topics and interests and share tips and tricks with each other on how to do certain things better or how to solve problems (Findlater). Brands can take advantage of this by creating content that catches consumers’ attention and then incorporating those consumers into those communities online so that those consumers will then recommend those brands to other consumers as well as talk positively about those brands to other people offline as well as online. This type of community building allows consumers to feel as though they are part of something bigger than themselves and makes them more likely to promote those brands online as well as offline after interacting with those brands online since they feel as though they have a sense of ownership over those brands (Balasubramanian).

Another use for social media is live streaming videos over the Internet so that users can watch videos as they are being recorded in real time (Balasubramanian). This phenomenon was started by Youtube which was founded by Chad Hurley, Steve Chen, and Jawed Karim in February 2005 (Balasubramanian). Youtube allows users to upload videos onto their website and then view those videos either directly on the website itself or embedded onto other websites (Balasubramanian). This platform has been used by many companies to create their own channels where they can release promotional videos and advertisements and even live stream events such as concerts (Balasubramanian). Facebook was founded in 2004 by Mark Zuckerberg and his roommates while they were all attending Harvard University (Balasubramanian). It now has over one billion users around the world (Balasubramanian). Although it was originally intended as a social networking site for college students, it has now grown into a social media hub where consumers can share pictures, status updates, links, etc with their connections (Balasubramanian). Another popular social media platform is Instagram which was created by Kevin Systrom and Mike Krieger in 2010 and was acquired by Facebook in 2012 (Balasubramanian). Instagram allows users to share photographs and videos with their connections and like other social media platforms allows users to follow other users’ profiles so they can see new content posted by those users every time they log onto the website (Balasubramanian). Other popular social media platforms include LinkedIn which was created by Reid Hoffman in 2002 for professionals who wanted to network with each other online but has since expanded beyond this original purpose (Balasubramanian). Another platform is Vine which was created by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012 (Balasubramanian). Vine allows users to share 6 second video clips with each other that are uploaded either directly onto the Vine website or embedded onto other websites (Balasubramanian). Finally there is Snapchat which was created by Evan Spiegel , Bobby Murphy, Reggie Brown in September 2011 while they were all attending Stanford University (Balasubramanian). It allows users to send photos or videos to each other which are then deleted from both parties’ phones after 10 seconds (Balasubramanian). These are just some of the most popular social media platforms out there right now but there are many others available for consumers who want to interact with each other online in various ways. Regardless of what platform is used or what type of product or service is being advertised on that platform, companies must understand how important it is for them to interact with consumers who are using these platforms in various ways so that consumers will not only buy their products or services but also recommend them to friends and family members who will most likely buy their products or services too (Goldsmith). Therefore social media becomes an integral part of any company’s overall marketing strategy because it allows companies to interact with consumers in ways that traditional advertising methods cannot achieve (Eggleston).

II: Body

A: Introduction to section: live shows on youtube live, facebook live, etc

II. II. II. II. II. II.

Social media has now become an integral part of marketing strategies now because of the increased importance of creating entertaining content that can catch the attention of consumers online (Aron). Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Duggan). Social media sources such as Facebook, Twitter, Instagram, Snapchat, Vine, YouTube, and LinkedIn are platforms that allow users to create and share content with other users around the world (Duggan). Many businesses use these platforms as a way to connect with consumers and gain exposure for their business. The use of social media has been growing rapidly within recent years as many people use these platforms as a way to keep up with current events and news as well as to keep up with friends and family members who live far away from them (Findlater). These social media platforms have also been used as a way for people to share content online with others who have similar interests or hobbies. People can form communities around certain topics and interests and share tips and tricks with each other on how to do certain things better or how to solve problems (Findlater). Brands can take advantage of this by creating content that catches consumers’ attention

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