Marketing fundamentals section introduction

Lesson Details:
October 07, 2020


I: Introduction

A) SEO is a marketing strategy that can be implemented by any business. It has been around since the early days of the internet and continues to grow in popularity, despite the fact it is not always obvious to the average consumer what SEO actually does. SEO is a marketing strategy that focuses on optimising your website content in search engines. It also concentrates on directing targeted traffic to your website. SEO is one of the most cost effective methods of marketing you can use to expand your business.

B) Social media marketing works in conjunction with SEO to complement your online presence. Social media sites such as Facebook, Twitter, Flickr and YouTube are very popular, particularly with younger generations. These sites are often used to gather user opinions, news or general information about hobbies or specific topics. The benefits of using social media sites when marketing your products are numerous, but when combined with SEO they can be very powerful.

II: Body

A) Marketing fundamentals section introduction

Have you ever wondered how companies like Google can afford to pay for all their ads? Well, the answer is simple; they make money through sponsored links on their search engine results. Most companies do not have the budget to consistently buy ads for all the keywords they want (and deserve) to rank for. You need to understand how this works in order to get your company’s name out there where it should be.

First of all, you need to take some time thinking about what keywords you want to rank for. Think about the product or service you offer and what people would type into a search engine in order to find it. It will probably take a little while to find a good list of keywords, but once you do you will have a lot better chance of getting found online. One idea is to think about some of the keywords that other companies in the same industry have been ranking for.

Once you have a shortlist of relevant keywords, look at them on Google Adwords Keyword Tool. This tool will show you details about the keyword including the number of searches per month on average. You can then look at your competition to see how many ads there are for each keyword on Google Adwords. If you have a keyword with a lot of searches and a lot of adverts, chances are it will cost a lot of money for each click. However, if a keyword only gets a few searches per month and there are no adverts for it, chances are it is going to be cheap to buy ad space on Google for that keyword. In short, you need to balance these two options carefully when deciding which keywords you want to bid on.

B) Marketing fundamentals section conclusion

By using SEO and social media together you can improve the effectiveness of your online business marketing strategy. Together, they can give you an edge over your competitors and help build your business in a cost effective way. As long as you keep things in balance and implement both strategies in the right way, you will find that your business ends up benefiting greatly from this approach.

loader
Course content