The world is changing. Globalization, Information Technology and Mobile Data have changed the way people communicate. The internet has opened up the world to people all over the world. People are now more connected than ever before. This new connectedness has created a new social media culture. Social media marketing is the future of marketing.
Social media marketing is the process of reaching out to potential customers through social networks. It involves creating an account on different social networking sites, setting up your profile, posting updates, promoting your business and interacting with your followers. There are hundreds of social networking sites out there. However, Facebook, Twitter, YouTube, Instagram, etc are the most popular ones.
Social media marketing can be used to reach potential customers and market your business in many ways. ‘The number of people using social networks is growing at an unprecedented rate – and so is the number of social media marketing opportunities’ (Lukas 2009). With the help of social media marketing you can reach out to your targeted audience and create an online presence for your company. This strategy can be very effective for SME’s as well as large corporations.
Social media marketing allows you to engage with your followers and friends through one-on-one chats, forums and blogs. It also allows you to advertise your products and services, post updates about your company and spread positive word-of-mouth about your brand. The biggest advantage of social media marketing is that it allows you to interact with your customers directly and build up a positive reputation for yourself and your brand. You can also use social media marketing to give people a behind the scene look at your company and its culture and generate positive buzz about it. Companies like Nike, Red Bull and Coca-Cola have successfully used social media to their advantage. ‘Social media also offers an opportunity for companies to respond to consumer feedback or criticism quickly and efficiently’ (Lukas 2009). The companies that use social media marketing effectively gain an edge over their competitors. They reach out to their target audience, build a good reputation for themselves and make more money.
In conclusion, it is clear that the future belongs to companies who use social media marketing effectively. We live in a new society where information flows freely and freely available 24/7 through the internet. The internet has changed everything from the way we work to how we communicate. It has expanded our horizons beyond imagination. Social media marketing has made it easier for companies to connect with their customers and grow their businesses exponentially. In today’s hyper connected world, it is almost impossible to survive without using social media marketing to promote your business effectively.