Seo and social media marketing is getting more and more popular. Most of people use it to promote their business online with higher conversion rate. They know how important it is to create website, blog or web page for their business. But they don’t know how to start their seo strategies.
The biggest challenge for small business owners is they do not know how to create attractive website with high quality content. They make their website with low quality content. So they get low ranking in search engines.
If you want to rank your website, you must have an attractive website with high quality content. You can hire professional seo expert to create your website with high quality content. If you don’t have enough money to hire seo expert, you can do it yourself. I will show you how to create your own website with high quality content in the next chapter.
You can choose any seo strategy that is suitable for your business. But there is one powerful seo strategy that almost no one talks about. The title is “SEO-Social Media Marketing Strategy”. It means you need to do both seo and social media marketing strategy to optimize your website. Most of people think that they only need to do seo strategy to rank their website in search engines.
Before you start your seo strategy, you need to learn the history of seo and social media marketing strategy. If you are newbie in seo industry, you must know the importance of seo strategies. Because without seo strategies, your website or blog will never get higher ranking in search engines.
In 2010, Google thought that they will dominate the internet world without competitors. They did not care about others’ websites. They just made the best algorithm based on their experience for years. They set up strict rules for webmasters who want to rank high in search engine result pages (SERPs). If you want to rank your website or blog in Google SERPs, you must follow all of Google’s rules. It means using all the techniques that Google tells you to do. If you don’t follow all of Google’s rules, your website or blog will never rank higher than other websites or blogs in Google SERPs. That is why many businesses fail online because of their lack of knowledge about seo strategies.
At the beginning of year 2011, Google found out that it is too difficult for businesses to rank their websites in Google SERPs. Some webmasters try every possible way to rank their websites higher than other websites in Google SERPs but they don’t succeed. So Google relaxed their strict rules and created a new way for businesses to rank their websites higher than others’ websites without using black hat seo tactics and techniques.
It was called as White Hat SEO Strategy. This SEO strategy is very similar with PPC advertising strategy because it focuses on quality backlinks and quality content creation rather than quantity backlinks and quantity content creation like Black Hat SEO Strategy used to do before 2011. The difference between white hat SEO strategy and PPC advertising is white hat SEO focuses on branded keywords and PPC advertising focuses on non-branded keywords. I will discuss more details about white hat SEO strategy in the next chapter.
After 2011, Google realized that they gave too much freedom to webmasters and clients. As a result, black hat seo and spamming became very popular again and harmed Google’s reputation as one of the most popular search engines worldwide. To avoid these black hat seo and spamming, Google created another strategy called as Social Media Marketing Strategy which lets you rank your website or blog higher than others’ websites or blogs for free without using black hat seo tactics or techniques. In this chapter, I will explain more details about Social Media Marketing Strategy so you can follow this strategy without breaking any of Google’s rules.
In conclusion, there are three main strategies that you can use to rank your website or blog higher than others’ websites or blogs in Google SERPs: social media marketing strategy, white hat SEO strategy and PPC advertising strategy. White hat SEO strategy focuses on quality backlinks and quality content creation rather than quantity backlinks and quantity content creation like Black Hat SEO Strategy used to do before 2011. The difference between white hat SEO strategy and PPC advertising is white hat SEO focuses on branded keywords and PPC advertising focuses on non-branded keywords. Therefore, if you use white hat SEO strategies and PPC advertising strategies together, your chances of ranking your site or blog higher than other sites or blogs will be increased dramatically.