Setting your SEO meta tags with Yoast in WordPress or directly in HTML

Lesson Details:
October 07, 2020


I: Introduction

A: Seo and social media marketing strategy

There is a big difference between Seo and social media marketing strategy. The whole world is going online and this means that the companies have to invest in digital marketing. Digital marketing includes a lot of different activities, one of them is seo. SEO stands for Search Engine Optimization. This activity helps your website to get on top of search engines. Social media marketing strategy is another activity that increases the number of visits to your website.

II: Body

A: Setting your seo meta tags with yoast in wordpress or directly in html

The first thing you have to do is install Yoast SEO plugin for wordpress. I recommend you to do it only if you are familiar with wordpress because there are many things that can go wrong and you may not be able to fix it. Installing the plugin is very easy and you will find it in the plugins menu in wordpress. Once you installed the plugin, go to Tools -> Yoast SEO -> Open the plugin and click on configuration. After that, you will see a list of all the pages of your website. You have to choose the posts and pages where you want to set your seo meta tags. To do so, click on each post or page and then click on meta tags. There you can configure all the tags that will appear in your page.

B: For the beginners, I recommend that you use simple themes like Tekto or Avada or any other theme that has a good design and that is easy and fast to install and set up. If you make it yourself, don’t use Bootstrap because it is too complicated and it takes too long to understand how it works.

C: Remember to make a sitemap for search engines like google and bing. You can do it by using the Yoast plugin or directly in html. If you want to do it manually, go to your website, find the list of all the urls of your website (you should find it in the .htaccess file) and put them into an xml file called sitemap.xml (you can do it easily with Notepad). Then upload this file into your website folder. The sitemap will help search engines to know what is inside your website and to index all the pages. If you use Yoast SEO plugin, it will make automatically a sitemap for you. Remember also to tag your urls with your keywords (for example: /blog/seo-only-works-with-social-media-and-corporate-marketing/)

D: Always use subdomains because subdomains are faster than subdirectories (for example: blog.yoursite.com)

E: You can use different social media channels depending on which ones you think are more suitable for your customers. Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn… are all great tools for seo purposes because they allow people to interact with each other. People like social media because they feel connected with other people who share their interests or hobbies. You can create groups or pages where people can discuss about your website or products/services or simply talk about something that interests them but that has nothing to do with your company product/services. It’s important also to remember that social media marketing is not only about posting content but also about replying, liking, following etc…so don’t forget about these kind of actions because they are helpful for you as well as for visitors who are interested in your business/products/services. Social media also allow you to receive immediate feedback from customers so if there is something wrong with your products/services, your customers will tell you straight away through their feedback on social media channels.

F: Twitter is a great tool to evaluate the interest of your target audience because twitter allows you to discover what are people talking about at the moment through its trending topics feature. This means that if there is something trending at the moment, maybe your company can offer something interesting related to this specific topic so the best thing is to monitor what people are talking about at the moment so you can offer them something interesting related to their interests or problems or questions or curiosities. The same thing applies for facebook since facebook also shows trending topics related to specific topics so you can easily learn what people are doing at this moment and how they feel about certain things like tv programs, movies, music etc… This information will be useful for advertising purposes as well as for new product development purposes. Also remember that Twitter allows you to follow specific hashtags related to specific topics so if there is some hashtag trending on twitter, you can follow it and see what people talk about regarding this hashtag and if there is something interesting related to your company i relation with this hashtag then maybe you can try to promote your products/services using this hashtag as a way of advertising your business/products/services on Twitter. This will help you to connect with your customers on Twitter and attract new followers interested in your company products/services.

G: Another great thing about Facebook is Facebook events because they give an opportunity for people who want to share something with others on Facebook but don’t know where or how or when they can do it so Facebook events give people an opportunity to promote different things on Facebook such as: events, products/services etc… It’s important to use Facebook events because they increase the amount of interactions on Facebook and therefore increase Facebook credibility and therefore increase sales conversions on Facebook which means that people trust more on Facebook and therefore they trust more on your company products/services which benefit you as a company owner but also benefit your clients as well as they receive more value from your company products/services as a result of having better interactions with them on Facebook. Also remember that Facebook events increase the interactions between people on Facebook as well as with users from other social medias such as Twitter, Google+ etc… So one event posted on Facebook will increase the interaction intensity between users from different social medias which will bring more traffic from different sources which will help you as a company owner gain more profits from your business/products/services by increasing sales conversions on different social medias as well as attracting new followers interested in your company products/services from different sources. So most probably they will buy something from you so don’t forget about this great feature of Facebook called Facebook events which is one of the most powerful tools for online marketing available today so don’t miss this opportunity!

H: Instagram is a great tool for seo purposes because pictures increase engagement rate per post on Instagram which means that pictures receive more clicks than words so if you want to improve interaction rates then Instagram is a great tool for you! Like Twitter, instagram allows users from different social medias such as Twitter, Google+, Pinterest etc…to interact with each other so one Instagram post can improve interactions between users from different social medias which brings more traffic from different sources which helps you as company owner gain more profits from your business/products/services by increasing sales conversions on different social medias as well as attracting new followers interested in your company products/services from different sources. So most probably they will buy something from you so don’t miss this opportunity! Don’t forget about this great feature of Instagram called hashtags because they help users explore photos by searching specific hashtags so if there is some hashtag trending on Instagram then use this hashtag after posting pictures on Instagram which helps you promote your company products/services by connecting with customers interested in this hashtag through Instagram!

I: Pinterest is a great tool for seo purposes because pinterest allows users to pin different websites including yours! It means that once you pin something to pinterest, other pinterest users can click on “pin it” button which creates an idea for them based on your pinned image! This means that someone who pins an image about fashion will get ideas related to fashion while someone who pins an image about cars will get ideas related to cars while someone who pins an image about telephones will get ideas related to phones etc… This means that if someone wants ideas about fashion he will pin an image about fashion while someone who wants ideas about telephones will pin an image about phones etc… So if someone wants ideas related to fashion he will go through all pins until he finds someone who has pinned an image about fashion which means that he will eventually come across yours! The same thing applies for someone who needs ideas related to cars etc… So what does this mean? If someone wants ideas regarding fashion he will come across yours! The same thing applies for someone who needs ideas related to cars etc… So what does this mean? If someone wants ideas regarding fashion he will come across yours! The same thing applies

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