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Lesson Details:
October 07, 2020


I: Introduction

There is a range of services that you can offer as a professional. One of the most popular and effective services has been SEO and social media marketing. This is because it has the potential to boost your business’s credibility and online visibility.

A: Seo and social media marketing strategy

There are various strategies you can implement in order to ensure that your SEO and social media marketing campaign is successful. Some of these strategies include:

1. Create a website for your business

Create a website for your business, and make sure that it’s mobile friendly. If you already have one, it’s essential that you create a mobile optimized site. This will help you target most mobile phone users who use their mobile devices to search for products and services.

2. Create a blog for your business

You can write articles on your blog about your business, its services, and other topics related to it. Make sure that your articles are interesting to readers, and share them on social media platforms. You should also make a list of the latest posts on your blog. This will help you attract more visitors to your website from search engines.

3. Identify your target audience

Before you start with your SEO and social media marketing campaign, it’s essential that you identify your target audience. You’ll then be able to create an effective marketing plan based on this information. For instance, if you’re targeting women aged between 25 and 35, you need to create content which they can relate to.

4. Use relevant keywords in your content

It’s important that you use relevant keywords in your content so that it can be found by targeted users on search engines like Google, Yahoo, and Bing. Your keywords should be relevant to what people are searching for. The keywords you use should also match up with your business name. This will help people find your website using the keyword search feature on search engines.

5. Use Google AdWords

If you want to increase the number of traffic to your website, you should consider using Google AdWords. With Google AdWords, you’ll be able to push your website ranking up on the first page of Google by paying for sponsored links. These paid links are placed above organic search results. They come with their own unique URL, which makes them easy to track and measure. You can use Google AdWords for other SEO campaigns too including SEO link building, SEO directory submissions, and so much more.

6. Use social media platforms to promote your brand

Social media platforms like Facebook, Twitter, Pinterest, Instagram, YouTube, and LinkedIn are excellent tools that can help you promote your brand or business online. You’ll be able to reach out to thousands of people who will then visit your website after seeing your posts on their social media timelines. Be sure to post interesting content on each of these platforms regularly so that people see them more than once.

II: Body

Now that we’ve discussed what you need to do to run an effective SEO and social media marketing campaign, let’s talk about the challenges you may face when using these strategies. Here are some problems that can arise when using them:

























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