Social media marketing is the best way to promote your business online. It is an effective way to promote your business because you can reach out to your target audience directly. There are many social media sites like Facebook, Twitter, Google+ and LinkedIn. But Facebook has more than 845 million users so it is the best place to start with promoting your business online.
There are many ways through which you can promote your business on Facebook. Some of them are.
1) Create a company page
To create a company page on Facebook, you need to follow some steps. First of all, you need to create a new page. You can do that by clicking on “Create Page” button on the right-hand side of the page. Then you need to enter some information about your company like name, address, phone number etc. After that select category for your company. After filling all the information, click on “Create Page” button on the bottom of the page. Now you will see new page where you need to upload your logo, cover photo and profile picture. It is very important to upload high resolution pictures because most of the people who will see your pictures will be using high resolution monitors. So choose the correct size for your cover photo and profile picture. For cover photo, try to use 1200 x 628 pixels and for profile picture, use 180 x 180 pixels. Next, you need to add some information about your company in “About Section”. This information will show up when someone visits your page. Here you need to write about your company, services, products, mission statement etc.
2) Post updates regularly
Whenever there is something new in your business or if you have any events or festivals coming in near future then post an update about that event or festival in your wall. When you post an update in your wall then people who are following you will be notified automatically about that update. So they will come to check out what happened in their newsfeeds. You can also post updates in your page when you are launching new products or services or when there are any holidays around the corner. This is another good way of promoting your business online.
3) Make your descriptions informative
When you are posting updates in your wall or when you are uploading photos then make sure that those descriptions are informative otherwise nobody will be interested in reading those descriptions. For example, if you are posting a photo of a cake then mention what is special about that cake and how it is tasty etc., This way people will know what they should expect from that cake and they will be interested in visiting your website or store. Also mention other information about your business like location, other contact information, what you do etc.,
4) Use custom tabs to increase interaction with customers
When you login to your Facebook page then click on the tab “Edit Page” at the top of the page then click on “Customize” tab from the list of options available there. In this tab you can create different tabs for your page just like Gmail does for e-mails. So for example if you want to create a tab for FAQs then go to “Create a New Tab” section and fill all the information about that tab. After creating a tab for FAQs then people can visit that tab anytime they have a question related to your business and they can find the answer of their questions there. This is a good way of increasing interaction with customers and getting more traffic on your website or blog.
5) Get likes and comments from people
As we said earlier that whenever someone visits your page then they will see what other people think about you, so this is an important factor that people should like and comment on your updates and pictures otherwise it will decrease the trust level of people towards your brand. It is good idea to give gifts to those people who like and comment on your updates and pictures because it will encourage other people to do the same thing and it will increase the interaction between customers and businesses as well as it will create a positive image of your brand in people’s minds and they will keep coming back again and again due to increase in trust level towards your brand. So this is another good way of promoting your business online especially if you run a local business.
So these were some tips to promote your business online using social media sites such as Facebook, Twitter and Google+. You can follow these tips and start promoting your business online right away otherwise spend some time reading books and articles about social media marketing strategy so that you can learn more about this topic and can implement any changes if needed in order to get maximum results from social media marketing strategy.