In the previous chapter, we have seen how search engine optimization can help your business in getting more visibility on the internet. In this chapter, you will learn about another strategy that can be very effective for your business. In this chapter, you will come to know how social media marketing can be used for promoting a business.
Social media marketing is a strategy in which a company uses social networking sites such as Facebook and Twitter to promote its products and services. These social networking sites have a huge number of users and the users of these sites are highly active. So, if you have a product or service that you would like to promote, then social media marketing is an effective way to do so. In this chapter, you will come to know how social media marketing works and how it can benefit your business. You will also get an idea about some of the popular social media sites that are being used for promoting a business.
A: Your case study
You might have heard about Coca Cola and how it has used social media for promoting its business. This is one of the many examples of how social media marketing is used for promoting a business. Coca Cola has tried social media marketing with the help of various social networking sites such as Facebook and Twitter. On these sites, Coca Cola has promoted its products by posting videos and photos on the site and hence creating a good impression about its products among the users of these sites.
The results of this strategy have been quite impressive. Coca Cola has increased its sales by approximately 25% in 2012-13 because of this strategy. Also, Coca Cola has managed to increase their engagement with their customers and they have increased their sales by around 25%. This is why many companies are adopting this strategy for promoting their businesses on the internet.
B: Other Social Media Sites
There are certain other social networking sites that are being used for promoting a business. The most popular ones include Facebook, Twitter, Pinterest and Google+. These sites have millions of users and they can be effectively used for promoting a business. These sites also have an enormous reach and your content will be read by hundreds of people if you post it on these sites. Hence, these sites are highly effective for promoting a business.
In this chapter, you have learned about why social media marketing is important for your business. You have also come to know about some of the popular social media sites that are being used for promoting a business. In the next chapter, you will learn how SEO Link Building helps in improving the rankings of your website.